The iPhone 13 models are now available ( already backordered, in some cases). It all depends on the phone model you're trading in, the wireless plan you have and the financing. In all cases, there are plenty of caveats. T-Mobile is similarly offering all three devices for free to both new and existing customers. Verizon later effectively matched that offer, while AT&T bumped its deal to also allow for a free iPhone 13 (and will also offer $1,000 off the iPhone 13 Pro Max with qualifying trade-ins, too). (Here are some of the best iPhone 13 deals around.) AT&T came out of the gate essentially giving away the iPhone 13 Pro and iPhone 13 Mini for a starting price that can go as low as "free" to new and existing customers. The iPhone 13 lineup arrived last month, and as usual carriers rolled out tempting trade-in deals to entice people to switch over to Apple's latest and greatest.
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